The Blue Planet Aquarium in Cheshire was creating a new Giant Pacific Octopus exhibit and ZED Creative was asked to produce a two and a half minute piece of Digital Interpretation for the exhibit. There would be a number of shows throughout the day where the octopus’ handler would demonstrate some of it’s abilities to visitors, but much of the time there would be little happening – octopuses are not always the most active of creatures. So the video was intended to explain all of the fascinating facts about octopuses in general to people who turned up during a quiet moment.

The real challenge turned out to be something unexpected – trying not to include too much information. There was so much fascinating material to choose from, it was difficult to decide what to leave in and what to omit in order to keep the piece to a reasonable length.