Heritage Homes was one of the country’s leading manufacturers of holiday lodges until, sadly, the global recession counted it amongst it’s victims in 2012. Anthony had been working with Heritage from the very beginning back in 1988, when he was still a college student (many years before forming ZED Creative). Over the years he produced numerous brochures, campaigns and all manner of marketing materials for the company.
In 2008, it was decided that the original logo needed a face lift. Heritage had a strong reputation for quality and strength of build right from the start, something they had purposefully set out to achieve. This idea helped to mould the company’s identity, the “Lion’s Head Door-Knocker”, which had many connotations, but mainly it was about strength and pride. The Lion’s Head was to stay, but it needed modernising. So the “Hallmark” version of the logo was born, more concise and with cleaner, sharper lines than its predecessor.
Following the logo, a new style was set for the entire suite of marketing materials, including stationery, brochures, advertising and more. ZED Creative also produced all of the interior photography for the company from 2006 onwards.