English Partnerships asked us to produce material from their public consultations in the lead up to starting work on the regeneration of the Lawley area of Telford. A whole suite of materials were needed including newsletters, flyers, posters, exhibition stands and press advertising.
Later in the project, there was a need to start talking to potential developer partners who would actually undertake the regeneration work. The approach had to be very different to that of the public consultation work, which was bright, clean and easy to digest. The developer brochure needed to have more of an air of sophistication about it.
The same bright colours (red, blue and green) were continued through into the new brochure, but kept very subtle, reduced down to a simple band. The brochure was then printed full colour with a metallic beige throughout, to give it a subtle sheen, and add to the sense of quality.