In May 2015, ZED Creative was approached to produce a new underground tour for Llechwedd Slate Caverns in North Wales. Initially, we were asked to look at creating an additional tour that would sit alongside the existing audio tour, but as the process progressed, it became apparent that a completely new tour was needed (and the Welsh weather had a hand in helping us make this decision).
We commissioned a copywriter to create a theme, and once this had been agreed, the process of creating the content for each of the 10 caverns began. The script was finalised, actors were selected, filming and sound recording began, editing, compositing and sound effects were completed. At the same time, the installation of several tons of projectors, lights, screens and special effects machines was proceeding 500 feet beneath a Welsh mountain.
The system was specially designed to be expandable at any point in the future and new tours can be easily added in to either sit along side the current tour, or to create new opportunities to use the caverns for different audiences and occasions.
The new tour was launched in April 2016 and recently won the Go North Wales Tourism “Best Use of Digital” Award.